On a quiet morning, a Rolls-Royce pulls up to the entrance of The Camellias in Gurugram. Inside, a business tycoon with a net worth of crores is finalising the purchase of his third DLF property. Across the corridor, a celebrity is seen walking around his French poodle. Where DLF isn’t just selling apartments, it is curating a billionaire lifestyle and cashing in on the growing trend of 'living life king-size'. DLF Limited, one of India's largest listed real estate developers, is leading the way in the country’s fast-growing luxury real estate segment. The company has seen strong growth in its financial performance in recent quarters, driven by demand for its premium homes among the country’s wealthiest.

With apartments priced upwards of Rs 50 crore and even a Rs 190 CR penthouse sale, DLF is riding the real estate boom by targeting the top 1% and winning big. In the March 2025 quarter, DLF reported net sales of Rs 2,235.87 crore, a jump of 138.8% from Rs 936.74 crore in the December 2024 quarter. This rise shows how strong the interest has become in DLF’s projects. The company’s income from operations has also steadily increased over time, up from Rs 903.58 crore in Q2 FY24-25 to Rs 936.74 crore in Q3, before the major rise in the March quarter.